This is the beginning.
Just the name. Just the bug. No statements, no screaming — yet.

These pieces carry the weight of the brand: the wordmark, the cereal-sneaking roach, and the energy of something crawling out from the corners of your subconscious.

It’s simple. It’s strange. It’s unapologetically Big Roaches.
Wear it loud, or wear it quiet. Either way, you’re part of it now.